Website Design
Website Design

Your website is the only step that makes every other step worth taking.

Your website is the only step that makes every other step worth taking.

Your website is the only step that makes every other step worth taking.

Before an ad runs, before a referral lands, before a potential client decides whether to call, they go to your website. It is where your business is judged. It needs to work.

50%

50%

50%

50%

Of people judge a business's credibility based on its website design

Of people judge a business's credibility based on its website design

50%

50%

Of people judge a business's credibility based on its website design

200,000

200,000

200,000

200,000

New websites are created every single day. Your competitors are not standing still

New websites are created every single day. Your competitors are not standing still

200,000

200,000

New websites are created every single day. Your competitors are not standing still

years is the typical gap between major redesigns between updates

3 Years

3 Years

Revenue growth from a single website rebuild

160%

160%

Increase in organic traffic

850%

850%

of first impressions are design related

50%

50%

Average time from strategy to launch

6 Weeks

6 Weeks

Ownership of everything we build for you

80%

80%

Of web traffic comes from mobile. If your site isn't built for it, you're losing customers

20%

20%

3 Years

3 Years

3 Years

3 Years

is the typical gap between major redesigns and updates

is the typical gap between major redesigns and updates

160%

160%

160%

160%

Revenue growth from a single website rebuild

Revenue growth from a single website rebuild

850%

850%

850%

850%

Increase in organic traffic

Increase in organic traffic

50%

50%

50%

50%

of first impressions are design related

of first impressions are design related

6 Weeks

6 Weeks

6 Weeks

6 Weeks

Average time from strategy to launch

Average time from strategy to launch

80%

80%

80%

80%

Ownership of everything we build for you

Ownership of everything we build for you

20%

20%

20%

20%

Of web traffic comes from mobile. If your site isn't built for it, you're losing customers

Of web traffic comes from mobile. If your site isn't built for it, you're losing customers

Sound familiar?

Most websites are costing businesses more than they realise.

Most websites are costing businesses more than they realise.

Most websites are costing businesses more than they realise.

Not because they look terrible. Sometimes they look fine. But looking fine and actually working are two very different things.

Your website might have low conversions. Traffic is coming but visitors are leaving without making contact, and you have no idea why.

Your website might be embarrassing. You feel hesitant to send people there. You know it does not reflect the quality of what you actually do.

Your website might lack clarity. Visitors land and cannot immediately understand what you offer, who it is for, and why they should choose you.

Your website might be positioned poorly. There is nothing on there that separates you from every other business doing what you do. Or your website might simply be holding you back. You know it. You have known it for a while. And every day it stays the same is another day your business is being undersold.

Not because they look terrible. Sometimes they look fine. But looking fine and actually working are two very different things.

Your website might have low conversions. Traffic is coming but visitors are leaving without making contact, and you have no idea why.

Your website might be embarrassing. You feel hesitant to send people there. You know it does not reflect the quality of what you actually do.

Your website might lack clarity. Visitors land and cannot immediately understand what you offer, who it is for, and why they should choose you.

Your website might be positioned poorly. There is nothing on there that separates you from every other business doing what you do. Or your website might simply be holding you back. You know it. You have known it for a while. And every day it stays the same is another day your business is being undersold.

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Is this you?

We work with businesses that are ready to take their digital presence seriously.

We work with businesses that are ready to take their digital presence seriously.

We're a great fit if:

We're a great fit if:

We're a great fit if:

You are starting a new business and want to get the foundation right from day one. You know that how you show up online from the beginning shapes how you are perceived for years to come.

You have been in business for a while and your website has not kept up. Your business has grown, your quality of work has improved, your clients have gotten better, but your website still looks like it did three years ago.

You have a website that technically exists but nobody really knows how it was built, what platform it is on, or why it is not converting the way it should. It just sits there, doing very little.

You have tried to fix it yourself, or handed it to someone who did not quite get it, and now you are ready to do it properly with someone who actually understands what a website needs to do for a business like yours.

We're probably not the right fit if: 

We're probably not the right fit if: 

We're probably not the right fit if: 

If you are looking for the cheapest option available. There are plenty of template-based services that can put something online quickly and inexpensively. That is not what we do and it is not what your business deserves.

If you want someone to just execute without any strategic input. Every website we build starts with understanding your business first.

If you are not prepared to be involved in the process. Building a website that truly reflects your business requires your input, your content, your stories, and your feedback. We make it as easy as possible but we cannot do it without you.

If you are not ready to invest in something that will actually work. A website is the foundation that everything else in your marketing is built on. If you are not ready to treat it that way, the timing is probably not right.

Whatever the situation, the common thread is this. You are serious about your business. You want a digital presence that reflects that. And you want someone who will take the time to understand what you are trying to build.

Why Atelic

We build websites the way they should have been built the first time.

We build websites the way they should have been built the first time.

Most agencies skip this part. We do not. Before a single page is designed we spend time understanding your business, your customers, and your goals. That understanding shapes every decision that follows, from the structure of your site to the words on every page.

Strategy before everything

Most agencies skip this part. We do not. Before a single page is designed we spend time understanding your business, your customers, and your goals. That understanding shapes every decision that follows, from the structure of your site to the words on every page.

Strategy before everything

A website that looks great but does not convert is an expensive brochure. Every site we build is designed around a clear journey that guides the right visitors toward taking action. Layout, copy, calls to action, and user flow are all built with one goal in mind.

Conversion focused by design

A website that looks great but does not convert is an expensive brochure. Every site we build is designed around a clear journey that guides the right visitors toward taking action. Layout, copy, calls to action, and user flow are all built with one goal in mind.

Conversion focused by design

Most agencies skip this part. We do not. Before a single page is designed we spend time understanding your business, your customers, and your goals. That understanding shapes every decision that follows, from the structure of your site to the words on every page.

Strategy before everything

We research your competitors, your industry, and the specific people you are trying to reach. The result is a website that speaks directly to the people most likely to become your best clients, not a generic site that tries to talk to everyone.

Built for your audience, not ours

We research your competitors, your industry, and the specific people you are trying to reach. The result is a website that speaks directly to the people most likely to become your best clients, not a generic site that tries to talk to everyone.

Built for your audience, not ours

A website that looks great but does not convert is an expensive brochure. Every site we build is designed around a clear journey that guides the right visitors toward taking action. Layout, copy, calls to action, and user flow are all built with one goal in mind.

Conversion focused by design

We build on WordPress, Webflow, or Shopify depending on what your business actually needs. Not because one is easier for us, but because the right platform makes a real difference to how your site performs, how easy it is to manage, and how well it supports your growth.

Platform chosen for your business

We build on WordPress, Webflow, or Shopify depending on what your business actually needs. Not because one is easier for us, but because the right platform makes a real difference to how your site performs, how easy it is to manage, and how well it supports your growth.

Platform chosen for your business

Full admin access, all logins, no lock-ins. When we hand over your website it is yours completely. No ongoing obligation, no platform dependency, no strings attached.

You own everything

Full admin access, all logins, no lock-ins. When we hand over your website it is yours completely. No ongoing obligation, no platform dependency, no strings attached.

You own everything

We build on WordPress, Webflow, or Shopify depending on what your business actually needs. Not because one is easier for us, but because the right platform makes a real difference to how your site performs, how easy it is to manage, and how well it supports your growth.

Platform chosen for your business

Every site we build is structured so that when you are ready to run ads, invest in SEO, or build out your funnels, the foundation is already there. Nothing needs to be undone or rebuilt. It just works.

Built to support what comes next

Every site we build is structured so that when you are ready to run ads, invest in SEO, or build out your funnels, the foundation is already there. Nothing needs to be undone or rebuilt. It just works.

Built to support what comes next

We research your competitors, your industry, and the specific people you are trying to reach. The result is a website that speaks directly to the people most likely to become your best clients, not a generic site that tries to talk to everyone.

Built for your audience, not ours

Full admin access, all logins, no lock-ins. When we hand over your website it is yours completely. No ongoing obligation, no platform dependency, no strings attached.

You own everything

Every site we build is structured so that when you are ready to run ads, invest in SEO, or build out your funnels, the foundation is already there. Nothing needs to be undone or rebuilt. It just works.

Built to support what comes next

Built on the right foundation

The platform matters more than most people realise.

The platform matters more than most people realise.

We do not build everything on one platform because it is convenient for us. We choose the right tool for your business based on what you do, where you are going, and what you will need your website to do as you grow.

WordPress is our most used platform.

It powers over 40% of the internet, has an enormous developer ecosystem, and gives you complete ownership and flexibility. It is ideal for service businesses, professional firms, and any business that needs a content-rich site that can scale and evolve over time.

Keep everyone in sync with channels, mentions, and smart notifications.

Webflow is the choice when design precision and performance matter most.

It produces exceptionally clean code, loads fast, and is built for businesses that want a premium visual presence without sacrificing technical quality.

Keep everyone in sync with channels, mentions, and smart notifications.

Shopify is built for businesses that sell products online.

If ecommerce is part of your model now or in your future plans, Shopify gives you the most robust and scalable foundation to grow from.

Keep everyone in sync with channels, mentions, and smart notifications.

Headless CMS is our approach for enterprise businesses

With complex requirements, multiple integrations, and high-scale digital infrastructure. When the business has outgrown what standard platforms can offer, a headless architecture gives you the flexibility and performance to

match.

Keep everyone in sync with channels, mentions, and smart notifications.

Shopify is built for businesses that sell products online.

If ecommerce is part of your model now or in your future plans, Shopify gives you the most robust and scalable foundation to grow from.

Headless CMS is our approach for enterprise businesses

With complex requirements, multiple integrations, and high-scale digital infrastructure. When the business has outgrown what standard platforms can offer, a headless architecture gives you the flexibility and performance to

match.

If you are currently on a platform that is limiting your growth, we will tell you honestly whether it is worth improving or whether a migration is the smarter move. It all starts with understanding what your business actually needs.

What you get

Everything your website needs to perform from day one.

Everything your website needs to perform from day one.

Every website we build includes the strategy, the design, the build, and the thinking that connects it all together. Here is what that looks like in practice.

We learn your business inside out before anything is designed

We learn your business inside out before anything is designed

We learn your business inside out before anything is designed

We research your competitors so you know exactly how to stand out

Built to be found on Google and AI search engines from day one

Every page planned and structured before a pixel is touched

You see and approve the design before we build a single thing

We write the words, not just design the pages

Looks and works perfectly on every device

Designed to turn visitors into enquiries, not just impress them

Every form and contact path tested and working before launch

Set up so Google can find and track your site properly

You can see exactly how visitors behave on your site

Every login and password handed to you on completion

Full ownership of your website, no lock-ins, no ongoing contracts, no strings attached

We research your competitors so you know exactly how to stand out

We research your competitors so you know exactly how to stand out

Built to be found on Google and AI search engines from day one

Built to be found on Google and AI search engines from day one

Every page planned and structured before a pixel is touched

Every page planned and structured before a pixel is touched

You see and approve the design before we build a single thing

You see and approve the design before we build a single thing

We write the words, not just design the pages

We write the words, not just design the pages

Looks and works perfectly on every device

Looks and works perfectly on every device

Designed to turn visitors into enquiries, not just impress them

Designed to turn visitors into enquiries, not just impress them

Every form and contact path tested and working before launch

Every form and contact path tested and working before launch

Set up so Google can find and track your site properly

Set up so Google can find and track your site properly

You can see exactly how visitors behave on your site

You can see exactly how visitors behave on your site

Every login and password handed to you on completion

Every login and password handed to you on completion

Full ownership of your website, no lock-ins, no ongoing contracts, no strings attached

Full ownership of your website, no lock-ins, no ongoing contracts, no strings attached

Optional Add-Ons

Optional Add-Ons

Optional Add-Ons

Brand identity and logo design

Brand identity and logo design

Photography and visual content direction

Photography and visual content direction

Ongoing website management, security and support

Ongoing website management, security and support

Brand identity and logo design

Photography and visual content direction

Ongoing website management, security and support

How it works

A clear and collaborative process from start to finish.

A clear and collaborative process from start to finish.

Every website we build includes the strategy, the design, the build, and the thinking that connects it all together. Here is what that looks like in practice.

Timeline:

Most projects are completed within 8 to 10 weeks from our first conversation. The more available you are during the content and approval stages, the smoother and faster it goes.

STEP 1

Content brief

Once you come on board we send you a tailored content brief. It is a set of questions designed to get you thinking about your business, your story, your values, and what makes you different. You review it in your own time before we speak.

STEP 1

Content brief

Once you come on board we send you a tailored content brief. It is a set of questions designed to get you thinking about your business, your story, your values, and what makes you different. You review it in your own time before we speak.

STEP 2

Discovery conversation

We then jump on a call and go deep. How you got into business, what you have built, what your clients say about you, what problems you solve and how. We extract everything. The real stories, the specific details, the things that make your business genuinely different. This is the foundation that everything else is built on.

STEP 2

Discovery conversation

We then jump on a call and go deep. How you got into business, what you have built, what your clients say about you, what problems you solve and how. We extract everything. The real stories, the specific details, the things that make your business genuinely different. This is the foundation that everything else is built on.

STEP 3

Strategy and content

We take everything from the discovery conversation and synthesise it into strategically structured copy for every page of your site. SEO and keyword research is done at this stage too, so the content is built to perform from day one. You review and approve before we move forward.

STEP 3

Strategy and content

We take everything from the discovery conversation and synthesise it into strategically structured copy for every page of your site. SEO and keyword research is done at this stage too, so the content is built to perform from day one. You review and approve before we move forward.

STEP 4

Design

Your website is designed in Figma so you can see exactly how it will look before a single line of code is written. You review, give feedback, and approve. Nothing is built until you are happy with what you see.

STEP 4

Design

Your website is designed in Figma so you can see exactly how it will look before a single line of code is written. You review, give feedback, and approve. Nothing is built until you are happy with what you see.

STEP 5

Build and QA

Once the design is approved we build the site, test every form, check every page on every device, and make sure every integration is working properly. Nothing goes live until it passes our quality check.

STEP 5

Build and QA

Once the design is approved we build the site, test every form, check every page on every device, and make sure every integration is working properly. Nothing goes live until it passes our quality check.

STEP 6

Launch and handover

We launch your site and hand over everything. Full admin access, all logins, all credentials. We walk you through how to use it. From that point it is completely yours.

STEP 6

Launch and handover

We launch your site and hand over everything. Full admin access, all logins, all credentials. We walk you through how to use it. From that point it is completely yours.

Timeline:

Keep everyone in sync with channels, mentions, and smart notifications.

Timeline:

Keep everyone in sync with channels, mentions, and smart notifications.

What to expect

You work directly with me. No handoffs, no account managers, no miscommunication.

You work directly with me. No handoffs, no account managers, no miscommunication.

You work directly with me. No handoffs, no account managers, no miscommunication.

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From the first conversation to the day your site goes live, you deal with one person. That is not an accident. It is how we make sure that everything you tell us in the discovery conversation actually ends up in the finished product.

There are no juniors being handed your project after the sale. No account managers translating your brief to a designer who has never spoken to you. What you communicate to me is what gets built.

We use a project management platform called LaunchBay to keep everything visible and organised. You can see exactly what is being worked on, what is coming next, and what we need from you. There is no chasing, no guessing, and no radio silence.

We will be honest with you throughout the process. If something is outside the scope we will tell you. If something could be done better we will say so. And if we think you need something you have not asked for, we will bring it up.

What most of our clients say after working with us is that it felt less like hiring an agency and more like having someone who genuinely cared about getting it right. That is exactly what we are here to do.

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Results

What happens when a website is built properly.

What happens when a website is built properly.

What happens when a website
is built properly.

The Oriental Rug Cleaning Company

Website Design

Website Design

Email Marketing

Email Marketing

200% Revenue growth in a single financial year

A $15,000 website that was not converting. Broken forms, wrong platform, a presence that did not reflect the quality of their service. We rebuilt it from the ground up.

A $15,000 website that was not converting. Broken forms, wrong platform, a presence that did not reflect the quality of their service. We rebuilt it from the ground up.

"Leon help my business in many ways and sometimes I feel he treats my business as his own. He did amazing website to me, gave me lots of ideas and information on how to make my business more visible and grow the amount of people contacting me. I would highly recommend his services and his knowledge."

Smiling man with glasses and a beard wearing a reddish T-shirt.
Gidon Kabaker
Founder & Director

8 Point Building Inspections

Website Design

Website Design

1000% Increase in organic traffic

A broken single-page website that was holding their growth back. We built a conversion-focused site with dedicated service pages that turned their digital presence into a genuine business asset.

A broken single-page website that was holding their growth back. We built a conversion-focused site with dedicated service pages that turned their digital presence into a genuine business asset.

"We have worked with Leon on multiple occasions over the past couple of years and could not recommend him more highly. He recently re-designed our website to one which is far more appealing & functional and we are already seeing the benefits of it. He is a great communicator, responsive and always available to bounce ideas off!"

Smiling man with glasses and a beard wearing a reddish T-shirt.
Brooke Woods
Director

Common questions

Everything you need to know before we speak.

Everything you need to know before we speak.

Everything you need to know
before we speak.

Why do I need a care plan? Can't I just manage this myself?

You can, if you have the time, the tools, and the technical knowledge. Most business owners don't, and the ones who try usually end up with a site that falls behind on updates, develops security gaps, or slowly loads worse than it used to. A care plan is for people who'd rather spend that time running their business.

What's the difference between hosting and a care plan?

Do I own my website?

Am I locked into a contract?

Can you manage my site even if you didn't build it?

Will I lose my SEO rankings during migration?

Website Audit

Find out exactly where your website is costing you.

Find out exactly where your website is costing you.

Find out exactly where your website is costing you.

A strategic audit of your existing site. Built around your business. Yours to keep.

A strategic audit of your existing site. Built around your business. Yours to keep.

A strategic audit of your existing site. Built around your business. Yours to keep.

Ready to build a website your business actually deserves?

Ready to build a website your business actually deserves?

Ready to build a website your business actually deserves?

Every project starts the same way. A conversation. We take the time to understand your business, where you are at, and what the right solution looks like for you specifically. No pressure, no pitch, just an honest discussion about what you need and whether we are the right people to help you get there.

Every project starts the same way. A conversation. We take the time to understand your business, where you are at, and what the right solution looks like for you specifically. No pressure, no pitch, just an honest discussion about what you need and whether we are the right people to help you get there.

No obligation.
No obligation. Just a genuine conversation about your business.
Just a genuine conversation about your business.