About Atelic DigitalAbout Atelic DigitalAbout Atelic DigitalAbout Atelic DigitalAbout Atelic DigitalAbout Atelic DigitalA boutique thinking partner.
A boutique thinking partner.
A boutique thinking partner.
I built Atelic for business owners who are tired of being sold tactics and want someone who actually thinks with them. One strategist, one team, every move connected to the next.
Why Atelic Digital Exists
A connected experience, owned by you.
A connected experience, owned by you.
I kept starting work with new clients and finding the same patterns. Ad accounts that weren't theirs. Websites they couldn't access without going through someone else. Strategy on the website that had nothing to do with the strategy running in the ads. Each piece working in isolation, and most of it not actually theirs to keep.
Atelic exists to do this differently. We set the foundations properly from day one. You own your ad accounts, your website, and everything we build together. One strategy runs across all of it. One partner stays with you as the business scales.
The name comes from a word that describes actions with no natural endpoint. Activities focused on the process itself rather than the final result. Marketing is one of those things. Your business goals evolve. The market shifts. What worked last quarter stops working this one. A set-and- forget approach doesn't just stall growth, it actively damages the business as the gap between the marketing and the reality widens. The strategy has to keep evolving. The execution has to compound. That's the work I actually enjoy. Being in it with a business over years, not handing over a deliverable and moving on.
What we believe
What we believe
You won't be handed off to a junior account manager three weeks in. The person you meet on the first call is the same person running your strategy two years later. Founder-led, with a business owner's mindset. The questions I'm asking are the questions you'd ask yourself.
Senior thinking, every engagement.
You won't be handed off to a junior account manager three weeks in. The person you meet on the first call is the same person running your strategy two years later. Founder-led, with a business owner's mindset. The questions I'm asking are the questions you'd ask yourself.
Senior thinking, every engagement.
You won't be handed off to a junior account manager three weeks in. The person you meet on the first call is the same person running your strategy two years later. Founder-led, with a business owner's mindset. The questions I'm asking are the questions you'd ask yourself.
Senior thinking, every engagement.
A lot of agencies hide behind the client. Every decision sent up for approval, every result blamed on something outside their control. That's not the model here. We make calls, we stand behind them, and when something doesn't work we say so first. You're paying for judgment, not for a paper trail.
We make decisions and own the result.
A lot of agencies hide behind the client. Every decision sent up for approval, every result blamed on something outside their control. That's not the model here. We make calls, we stand behind them, and when something doesn't work we say so first. You're paying for judgment, not for a paper trail.
We make decisions and own the result.
A lot of agencies hide behind the client. Every decision sent up for approval, every result blamed on something outside their control. That's not the model here. We make calls, we stand behind them, and when something doesn't work we say so first. You're paying for judgment, not for a paper trail.
We make decisions and own the result.
A vendor takes a brief and ships a deliverable. A partner is in the room when the business shifts, asking the harder questions and shaping the answer with you. We're built to be the second one. That means real conversations about the business, not just the marketing, because they're the same thing.
A strategic thinking partner, not a vendor.
A vendor takes a brief and ships a deliverable. A partner is in the room when the business shifts, asking the harder questions and shaping the answer with you. We're built to be the second one. That means real conversations about the business, not just the marketing, because they're the same thing.
A strategic thinking partner, not a vendor.
Your ad accounts, your website, your data, your tracking, your audiences. Most of what we build sits in your name from day one. If we ever stop working together, you walk away with the full asset. That's how it should work, and it's the opposite of how most agencies operate.
Full ownership of key assets.
Your ad accounts, your website, your data, your tracking, your audiences. Most of what we build sits in your name from day one. If we ever stop working together, you walk away with the full asset. That's how it should work, and it's the opposite of how most agencies operate.
Full ownership of key assets.
Your ad accounts, your website, your data, your tracking, your audiences. Most of what we build sits in your name from day one. If we ever stop working together, you walk away with the full asset. That's how it should work, and it's the opposite of how most agencies operate.
Full ownership of key assets.
You'll see the numbers as they are, not as we'd like them to look. If a campaign is underperforming, we'll tell you before you have to ask. If something we recommended isn't working, we'll own it and adjust. The relationship only works if you can trust what you're being told, so we don't manage the message.
Transparency, even when it's uncomfortable.
You'll see the numbers as they are, not as we'd like them to look. If a campaign is underperforming, we'll tell you before you have to ask. If something we recommended isn't working, we'll own it and adjust. The relationship only works if you can trust what you're being told, so we don't manage the message.
Transparency, even when it's uncomfortable.
Most marketing fails because the foundations underneath it are broken. The website doesn't speak to the audience it's trying to win. It doesn't have the right structure to actually generate customers. The tracking is broken, so no one knows what's working. Pouring more budget into a system that isn't ready amplifies the problem instead of fixing it. We get the foundations right first, then we scale.
Foundations before spend.
Most marketing fails because the foundations underneath it are broken. The website doesn't speak to the audience it's trying to win. It doesn't have the right structure to actually generate customers. The tracking is broken, so no one knows what's working. Pouring more budget into a system that isn't ready amplifies the problem instead of fixing it. We get the foundations right first, then we scale.
Foundations before spend.
A vendor takes a brief and ships a deliverable. A partner is in the room when the business shifts, asking the harder questions and shaping the answer with you. We're built to be the second one. That means real conversations about the business, not just the marketing, because they're the same thing.
A strategic thinking partner, not a vendor.
You'll see the numbers as they are, not as we'd like them to look. If a campaign is underperforming, we'll tell you before you have to ask. If something we recommended isn't working, we'll own it and adjust. The relationship only works if you can trust what you're being told, so we don't manage the message.
Transparency, even when it's uncomfortable.
Most marketing fails because the foundations underneath it are broken. The website doesn't speak to the audience it's trying to win. It doesn't have the right structure to actually generate customers. The tracking is broken, so no one knows what's working. Pouring more budget into a system that isn't ready amplifies the problem instead of fixing it. We get the foundations right first, then we scale.
Foundations before spend.
Meet Leon
Hi, I’m Leon.
I’m your thinking partner.
Hi, I’m Leon.
I’m your thinking partner.
I finished my degree in 2018 and went travelling, including six months in Canada with family on my mum's side. When I got back, a friend pulled me into digital marketing and I got hooked on the problem-solving side of it. COVID landed shortly after, and I co-founded an AI marketing tech startup before ChatGPT made AI a global conversation. In 2022 I left that business and started the agency. I began with contractors, grew into builders and trades, and over the last couple of years the work has broadened to include more established businesses, including auction houses like Sotheby's.
Day to day, I run the strategy sessions, manage the campaigns, and project manage the website builds personally. We operate as a freelancer-agency hybrid: a small team of designers and developers I trust, with every account run by me, every report reviewed by me, and one point of contact for you. That's the model, and it's deliberate.
What keeps me in this work is the call where a client tells me they just closed a $40,000 deal that started as a click on an ad we wrote together. Helping a business build a lead acquisition system that pays back year after year is the part of the job I genuinely enjoy. The relationships are the rest of it. The conversations with the business owners I get to work with are what I look forward to most.
The journey here.
This is short for a reason. Atelic is young, but the thinking behind it isn't.
This is short for a reason.
Atelic is young, but the thinking behind it isn't.
This is short for a reason. Atelic is young, but the thinking behind it isn't.
Who We Work With
Who We Work With
Boutique only works when it's the right match on both sides. We're deliberate about who we bring on.
We're a great fit if:
We're a great fit if:
You're a business owner, CEO, or executive who wants a thinking partner, not another vendor to manage.
You value deep expertise over more things done thinly.
Your business has outgrown its current marketing, and you can feel the gap between where you are and where you should be.
You want a senior operator who plugs in alongside your team.
You've been burned by fragmented agencies before, and you want strategy and execution under one roof.
You're in it for the long game.
You value quality over volume, and you'd rather do fewer things properly than more things thinly.
You're in it for the long game.
You already have an internal marketing team and want a senior operator who can plug in alongside them, more like an embedded freelancer than an outside agency.
You're in it for the long game.
You're in it for the long game. The model is built to compound, not to chase a quick spike.
You're in it for the long game.
We're probably not the right fit if:
We're probably not the right fit if:
You're looking for the cheapest option in the market.
You’re looking for the cheapest option in the market.
You don't value strategy and only want quick wins.
You don't value strategy and only want quick wins.
You're chasing one big campaign rather than building a system that pays back over years.
You want to dictate the strategy and have us just take orders.
You measure marketing only by what it costs, not by what it builds. Foundations, brand, and owned assets compound over years and don't show up cleanly in a monthly cost-per-lead number.
You want to dictate the strategy and have us just take orders.
You want to dictate the strategy and have us execute it. We're paid for judgment, not for taking orders. If the brief is already locked, you'll get more from a contractor than from us.
You want to dictate the strategy and have us just take orders.
You're early-stage with no real foundations to build on. We can sometimes help, but you'll get more from someone who specialises in zero-to-one before we'd be the right call.
You want to dictate the strategy and have us just take orders.
The Atelic Process
Clear, Considered, And Built Around Your Business.
Clear, Considered, And Built Around Your Business.
1
Discover
Every engagement starts with a conversation. We take the time to understand your business, your goals, your customers, and where things stand right now. We come in with genuine curiosity and leave with a clear picture of what your business actually needs.
1
Discover
Every engagement starts with a conversation. We take the time to understand your business, your goals, your customers, and where things stand right now. We come in with genuine curiosity and leave with a clear picture of what your business actually needs.
1
Discover
Every engagement starts with a conversation. We take the time to understand your business, your goals, your customers, and where things stand right now. We come in with genuine curiosity and leave with a clear picture of what your business actually needs.
2
Strategise
Before anything is built or launched, we build the strategy. The right channels, the right messaging, the right foundations for your website, your marketing, and everything in between. The quality of everything that follows depends on the quality of the thinking that comes first.
2
Strategise
Before anything is built or launched, we build the strategy. The right channels, the right messaging, the right foundations for your website, your marketing, and everything in between. The quality of everything that follows depends on the quality of the thinking that comes first.
2
Strategise
Before anything is built or launched, we build the strategy. The right channels, the right messaging, the right foundations for your website, your marketing, and everything in between. The quality of everything that follows depends on the quality of the thinking that comes first.
2
Strategise
Before anything is built or launched, we build the strategy. The right channels, the right messaging, the right foundations for your website, your marketing, and everything in between. The quality of everything that follows depends on the quality of the thinking that comes first.
3
Execute
With the strategy locked, we build and launch. Websites designed to convert, campaigns built to perform, funnels that guide the right people toward a decision. Every detail connected back to the bigger picture we defined together.
3
Execute
With the strategy locked, we build and launch. Websites designed to convert, campaigns built to perform, funnels that guide the right people toward a decision. Every detail connected back to the bigger picture we defined together.
3
Execute
With the strategy locked, we build and launch. Websites designed to convert, campaigns built to perform, funnels that guide the right people toward a decision. Every detail connected back to the bigger picture we defined together.
4
Evolve
Your business keeps moving, your market keeps shifting, and your marketing should keep pace. We stay close, optimise continuously, and make sure every piece of your digital presence compounds over time. This is where the real value of a long-term partner shows up.
4
Evolve
Your business keeps moving, your market keeps shifting, and your marketing should keep pace. We stay close, optimise continuously, and make sure every piece of your digital presence compounds over time. This is where the real value of a long-term partner shows up.
4
Evolve
Your business keeps moving, your market keeps shifting, and your marketing should keep pace. We stay close, optimise continuously, and make sure every piece of your digital presence compounds over time. This is where the real value of a long-term partner shows up.
4
Evolve
Your business keeps moving, your market keeps shifting, and your marketing should keep pace. We stay close, optimise continuously, and make sure every piece of your digital presence compounds over time. This is where the real value of a long-term partner shows up.
2
Strategise
Before anything is built or launched, we build the strategy. The right channels, the right messaging, the right foundations for your website, your marketing, and everything in between. The quality of everything that follows depends on the quality of the thinking that comes first.
3
Execute
With the strategy locked, we build and launch. Websites designed to convert, campaigns built to perform, funnels that guide the right people toward a decision. Every detail connected back to the bigger picture we defined together.
4
Evolve
Your business keeps moving, your market keeps shifting, and your marketing should keep pace. We stay close, optimise continuously, and make sure every piece of your digital presence compounds over time. This is where the real value of a long-term partner shows up.
What our clients say
Trusted by businesses that are serious about growth.
Trusted by businesses that are serious about growth.
"Leon and the team re did our website! It was a seamless experience, and the website is exactly what we were after!"
Cynthia Imbriano (Auch-Schwelk)
Founder & Director
"Leon has done an amazing job collating all the info and creating a website for our small building company, McVeigh Homes PL. He has displayed the type of work that we typically do, and made it simple & easy to scroll through. We are very impressed with the finished product. Thank you"
Cathy McVeigh
Director
"Leon help my business in many ways and sometimes I feel he treats my business as his own. He did amazing website to me, gave me lots of ideas and information on how to make my business more visible and grow the amount of people contacting me. I would highly recommend his services and his knowledge."
Gidon Kabaker
Director
"We have worked with Leon on multiple occasions over the past couple of years and could not recommend him more highly. He recently re-designed our website to one which is far more appealing & functional and we are already seeing the benefits of it. He is a great communicator, responsive and always available to bounce ideas off!"
Brooke Woods
Director
"Leon was super friendly and easy to work with. He helped us get 300+ reviews and boost our web traffic and leads like google maps directions and daily calls to our shop. Thank you Leon and Atelic Digital team for helping with our business' media!"
Jai Z
Marketing Director
"Leon & the team took over managing our website 12 months ago, improving it's speed immensely. Michael our business owner stated, 'it's the fastest it's ever been!' Working with Atelic Digital on advertising through Google, we have been able to narrow down where our bread & butter leads come through and what new avenues to try to further reach as a Design & Construct building company."
Kara Warrington
Estimating and Office Administration
"Leon and the team re did our website! It was a seamless experience, and the website is exactly what we were after!"
Cynthia Imbriano (Auch-Schwelk)
Founder & Director
"Leon has done an amazing job collating all the info and creating a website for our small building company, McVeigh Homes PL. He has displayed the type of work that we typically do, and made it simple & easy to scroll through. We are very impressed with the finished product. Thank you"
Cathy McVeigh
Director
"Leon help my business in many ways and sometimes I feel he treats my business as his own. He did amazing website to me, gave me lots of ideas and information on how to make my business more visible and grow the amount of people contacting me. I would highly recommend his services and his knowledge."
Gidon Kabaker
Director
"We have worked with Leon on multiple occasions over the past couple of years and could not recommend him more highly. He recently re-designed our website to one which is far more appealing & functional and we are already seeing the benefits of it. He is a great communicator, responsive and always available to bounce ideas off!"
Brooke Woods
Director
"Leon was super friendly and easy to work with. He helped us get 300+ reviews and boost our web traffic and leads like google maps directions and daily calls to our shop. Thank you Leon and Atelic Digital team for helping with our business' media!"
Jai Z
Marketing Director
"Leon & the team took over managing our website 12 months ago, improving it's speed immensely. Michael our business owner stated, 'it's the fastest it's ever been!' Working with Atelic Digital on advertising through Google, we have been able to narrow down where our bread & butter leads come through and what new avenues to try to further reach as a Design & Construct building company."
Kara Warrington
Estimating and Office Administration
"Leon and the team re did our website! It was a seamless experience, and the website is exactly what we were after!"
Cynthia Imbriano (Auch-Schwelk)
Founder & Director
"Leon has done an amazing job collating all the info and creating a website for our small building company, McVeigh Homes PL. He has displayed the type of work that we typically do, and made it simple & easy to scroll through. We are very impressed with the finished product. Thank you"
Cathy McVeigh
Director
"Leon help my business in many ways and sometimes I feel he treats my business as his own. He did amazing website to me, gave me lots of ideas and information on how to make my business more visible and grow the amount of people contacting me. I would highly recommend his services and his knowledge."
Gidon Kabaker
Director
"We have worked with Leon on multiple occasions over the past couple of years and could not recommend him more highly. He recently re-designed our website to one which is far more appealing & functional and we are already seeing the benefits of it. He is a great communicator, responsive and always available to bounce ideas off!"
Brooke Woods
Director
"Leon was super friendly and easy to work with. He helped us get 300+ reviews and boost our web traffic and leads like google maps directions and daily calls to our shop. Thank you Leon and Atelic Digital team for helping with our business' media!"
Jai Z
Marketing Director
"Leon & the team took over managing our website 12 months ago, improving it's speed immensely. Michael our business owner stated, 'it's the fastest it's ever been!' Working with Atelic Digital on advertising through Google, we have been able to narrow down where our bread & butter leads come through and what new avenues to try to further reach as a Design & Construct building company."
Kara Warrington
Estimating and Office Administration